about.

budding.

It all began with numerous English Lit achievements at school, creative writing competition awards, and several published articles from work experience in the county paper. Whatever I went on to do, it would surely involve writing. (Oh, and all three Duke of Edinburgh Awards – something school insisted was perma-relevant and would make us irresistible later in life.)

blossoming.

Four days after I moved to London to seek my fortune, I met Mirum Agency’s Executive Creative Director. We got to chatting about marketing, and I disclosed that while I (like so many others) had to google ‘copywriter’, any job that combined writing and concept creation was more me than me. The ECD took a look at my (very homemade, at that point) ‘folio and offered me a week’s paid internship. One week became two, two became a month, and a month turned into the Junior Copywriter role.

Mirum were fantastic at giving their employees a holistic agency experience. From the word go, I was involved in pitches, global internal projects (e.g. co-conceiving a company sustainability program and app) and content strategies, as well as the everyday copy challenges. And I thrived. Under such people-oriented leadership, I went from a green, language-loving girl to someone who could spot an extra space a mile off. Confidently propose entire accessibility solutions. Select voiceover artists and direct recordings at the studio. Present work without blushing (iykyk).

bearing fruit.

Five+ years on, I’m the go-to for all company-facing comms, and the sole voice of the Virgin and Specsavers accounts. After a placeholder sizzle reel voiceover became the actual client-facing voiceover, I’ve become something of an agency VO artist go-to too. Creative Lead in the Wunderman Thompson Culture Club, I organise and communicate internal and external agency events. And above all, I’m now uncommonly confident straddling both content and concept copywriting.

My proudest achievements to date include:

a 24-hour social post turnaround – coming up with the idea, selling Quality Street on it, and seeing it published the very next day
stepping in for an absent Creative to complete a new business pitch in a crazy FIVE days (I did it – and did it well – but I’m certainly not asking for more of the same, fyi)
being elected by the Marketing Manager to help lead the Wunderman Thompson UK Instagram account
Independently approaching Greek non-profit Faros to volunteer my writing gifts and being authorised to help with their communications from afar

And with my 2024 Resolution to say yes more, I’m looking to make this year my proudest yet.

interests.

poetry

art

calligraphy

scottish reeling

travel

singing

photography

ukulele

charity work & volunteering

non-work goals this year.

french.

Validating my French GSCE grade, and Ross-style correcting people’s grammar in more than one language. DOUBLE trouble.

sign language.

Not content with bilingualism, I’m adding non-verbal grammar correction to the mix. But more importantly, you never know when this could come in handy. Pun intended.

rock climbing.

Embracing my love of the niche – pun NOT intended, but acknowledged – and channeling my inner Amelia Mignonette Thermopolis Renaldi.

side-hustle.

Shhh… can’t give aaall my secrets away. Not just yet. But watch this space.

Fancy a peek at the crunchy stuff?CV & cover letter