blossoming.

Four days after I moved to London to seek my fortune, I met Mirum Agency’s Executive Creative Director. We got to chatting about marketing, and I disclosed that while I (like so many others) had to google ‘copywriter’, any job that combined writing and concept creation was more me than me. The ECD took a look at my (very homemade, at that point) ‘folio and offered me a week’s paid internship. One week became two, two became a month, and a month turned into the Junior Copywriter role.

Mirum were fantastic at giving their employees a holistic agency experience. From the word go, I was involved in pitches, global internal projects (e.g. co-conceiving a company sustainability program and app) and content strategies, as well as the everyday copy challenges. And I thrived. Under such people-oriented leadership, I went from a green, language-loving girl to someone who could spot an extra space a mile off. Confidently propose entire accessibility solutions. Select voiceover artists and direct recordings at the studio. Present work without blushing (iykyk).

bearing fruit.

Five+ years on, I’m the go-to for all company-facing comms, and the sole voice of the Virgin and Specsavers accounts. After a placeholder sizzle reel voiceover became the actual client-facing voiceover, I’ve become something of an agency VO artist go-to too. Creative Lead in the Wunderman Thompson Culture Club, I organise and communicate internal and external agency events. And above all, I’m now uncommonly confident straddling both content and concept copywriting.

My proudest achievements to date include:

• a 24-hour social post turnaround – coming up with the idea, selling Quality Street on it, and seeing it published the very next day
• stepping in for an absent Creative to complete a new business pitch in a crazy FIVE days (I did it – and did it well – but I’m certainly not asking for more of the same, fyi)
• being elected by the Marketing Manager to help lead the Wunderman Thompson UK Instagram account
• Independently approaching Greek non-profit Faros to volunteer my writing gifts and being authorised to help with their communications from afar

And with my 2024 Resolution to say yes more, I’m looking to make this year my proudest yet.